For guaranteed high-quality images, set your resolution to 72 DPI while also increasing the dimensions of the image.
To ensure your images are showing up correctly in your email, you first need to evaluate their quality.Įxpert designers use DPI or dots per inch to measure the quality of an image. High-quality images are one of the most important aspects of image optimization.
Consider your users needs and then bring these best practices into every email you design. But keep in mind that optimizing for mobile should be user focused. Smaller screens on mobile call for more accomodating design components, which could be intimidating or confusing at first. In order to create the best user experience, it’s essential to implement responsive email images for mobile. Add these tips to your design toolbox for future email campaigns. Let’s answer each question by running through best practices for mobile email image optimization. If you’re new to optimizing for mobile design, you might be wondering: why do images in emails sometimes look pixelated on smartphones? What’s the best size for an image in email? Why does my email show up differently depending on the ESP of the user? Factors like accessibility, image size, quality, and format not only affect how the design renders, but also impact important email marketing metrics like deliverability and conversion rates. The rate of email opens on mobile is consistently increasing, with almost half of all emails opened on smart phones in 2021.Īs webmail and desktop environments become less popular, it’s important for marketers and designers alike to keep up with best practices for mobile design.
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